Report by Arif Maulana
Translation by Dhyan Chairunissa Januaristy
[unpad.ac.id, 18/02/2021] Universitas Padjadjaran cooperates with marketing consulting firm, PT. Markplus Indonesia or Markplus, Inc., on the utilization of shared resources.
The cooperation was formed through the signing of a Memorandum of Understanding by Unpad Rector Prof. Rina Indiastuti with the President Director of Markplus, Inc., Hermawan Kartajaya in the Unpad Executive Lounge room, Jalan Dipati Ukur No. 35, Bandung, Thursday (18/02).
The signing of the Memorandum of Understanding was witnessed by the Unpad Chairperson of the Board of Trustees, Arief Yahya, Deputy Director of Markplus, Inc., Jacky Mussry, as well as some Unpad leaders.
In his speech, the Rector said that the cooperation that will be done is to conduct certification for students and lecturers. Certification is needed to prepare Unpad graduates who are superior and competent.
In addition, the Rector said, currently Unpad is preparing the establishment of a certification center. Hopefully, Markplus, Inc., can occupy the certification at the professional certification institute owned by Unpad.
“If [the Unpad’s professional certification institute] is occupied with Markplus hopefully other types of certification will be boosted also,” said the Rector.
Meanwhile, Arief Yahya said that the certification cooperation with Markplus, Inc., is expected to encourage Unpad to implement various global standards. He assessed, to achieve world-class universities, it also have be supported by the application of global standards.
“It is expected that Markplus can find global standards that can be applied in Unpad, at least regional classes that have been acclaimed,” Arief said.
He also encouraged this cooperation not only focused on the field of certification. Practitioners from Markplus, Inc., are expected to become teachers at Unpad.
“There is always a gap between university and the business world. Markplus can be a good bridge between the two,” Arief said.
Hermawan Kartajaya said, Markplus, Inc., is ready to conduct certification, especially in the field of entrepreneurship for the academic community in Unpad. “This cooperation is not only for Faculty of Economics and Business (FEB) students but also for all Unpad students,” said Hermawan.*
You can read the original article in Indonesian here:
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