[unpad.ac.id, 5/9/2019] A group of Universitas Padjadjaran students have developed a digital education platform for Indonesian students in the form of social media and a website. This start up business which takes form as a platform, named “Knowlej.id”, consists of Muhammad Ihsan (Faculty of Communication Science), Retta Farah Pramesti (Faculty of Economics and Business), Ricky Ramdhan Darmawan (Faculty of Communication Science), Intan Pratiwi (Faculty of Mathematics and Natural Sciences), and Moch. Rizqi Hijriah (Faculty of Communication Science).
Retta Farah as Chief Financial Officer (CFO) of Knowlej.id stated, this platform contains information and educational motivation for young people who want to continue their education to college. This is because the percentage of the young Indonesian generation who felt that they have chosen a wrong major has reached 87 percent, according to the 2017 Indonesian Career Center Network (ICCN) research.
Muhammad Ihsan as the Chief Executive Officer (CFO) explained, Knowlej.id is the forerunner of Masuk Unpad, a social media account that has been running since 2016. The difference is that this platform covers a wider circle and is not only in the form of social media.
In addition, Knowlej.id also often holds online and offline try-outs and sells campus souvenirs and preparatory books for the Joint Entrance Selection of State Universities (SBMPTN).
The presence of the Knowlej.id platform was also appreciated by Unpad Faculty of Communication Science lecturer Ilham Gemiharto, M.Si. Knowlej.id is an interesting and innovative idea and will provide many benefits to the world of education.
“Knowlej.id is a useful site for students and prospective students and other relevant parties who need a variety of information about preparing for college admission, sharing information about lectures, and many other supporting information. There are even interest and aptitude test features that can be used as a reference in choosing the right study program for prospective students,” stated Ilham.
Currently, there are some basic things about the Knowlej.id platform that is being developed to improve Knowlej.id, including its management and superior features, such as Know Story, Know Interest, Know Media, Know Shop, and Know Event.
“Knowlej.id” is one of the start-up businesses that received funding in the 2019 Indonesian Student Business Competition (KBMI) held by Ministry of Research, Technology and Higher Education of the Republic of Indonesia. KBMI is a competition held to encourage the growth of entrepreneurial character among Indonesian students. This program also seeks to foster innovative new technology-based creative entrepreneurs. *
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