Unpad Encourages the Strengthening of MSME (Micro Small and Medium Enterprises) in Sumedang through the Pattern of Pentahelix Cooperation

[unpad.ac.id, 04/18/2019] Universitas Padjadjaran is cooperating with the Government of Sumedang Regency, Bank Rakyat Indonesia, and PT. Digital Tracking to develop entrepreneurial potential in Sumedang Regency.

The meeting of Unpad, BRI, Sumedang Regency Government, and selected MSME actors in Kab. Sumedang at the Unpad-Sumedang Science and Technology Zone (KST) building on Saturday (4/18). *

In order to accelerate the strengthening cooperation, a meeting was held between Unpad, BRI, Sumedang Regency Government, and selected MSME actors in Kab. Sumedang at the Unpad-Sumedang Science and Technology Zone (KST) building on Saturday (4/18).

This meeting was an implementation of the signing of a Memorandum of Understanding between Unpad and the Sumedang Regency Government which was held in February. One of these cooperation aims to increase the acceleration and synergy of Unpad for the Jatinangor community.

Vice Chancellor for Research, Community Service, Cooperation, and Unpad Academic Corporation, Dr. Keri Lestari, M.Sc., said, there were two aspects related to the implementation of the increase in acceleration in the Sumedang area. One of them is strengthening the platform-based MSME sector.

“Actually the strengthening of this MSME (for Unpad) has been planned for the entire West Java region. The pilot project is in Sumedang,” said Dr. Keri.

The presence of the KST Building on the Jatinangor campus can be used jointly by Unpad and the Sumedang Regency Government to discuss various input solutions based on the power of research. This is in line with the purpose of the establishment of KST Unpad, which is to bridge the growth of MSMEs in West Java.

Dr. Keri explained, this KST is an integration of three leading center activities in Unpad, namely the Science and Technology Area, the Unpad BUMN Center of Excellence, and the Unpad  Strategic Alliance (ASUP) in West Java.

Platform-based development was chosen so that MSME players could be more competitive in the era of industrial revolution 4.0. In addition to government regulation support, funding from the BUMN sector, and logistics from the industrial sector, the strength of Unpad’s research is also an important capital.

In addition, continued Dr. Keri, the development of entrepreneurship will also be integrated with the Entrepreneurship-based Job Training model. At present, Unpad with Kemenristekdikti and USAID are currently designing an Entrepreneurship Community Service Program for higher education.

“We (are) in synergy. First, we collect (and look at) the MSME data, then (we decide) what kind of business platform we would implement. The guidance will be a professor who goes directly to the village,” he explained.

Dr. Keri said, the development of MSME actors is not easy. Fostering MSMEs is not just a matter of capital, facilitation, and marketing. Fostering the fighting power of the actors is the key to strengthening the MSME sector. *

Report by Arief Maulana
Translation by Zaki Intan Cindyagita

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