[unpad.ac.id, 03/3/2019] The development of technology now facilitates various aspects of human life. The human lifestyle has changed a lot, including how to communicate.
Minister of Communication and Information of the Republic of Indonesia, Rudiantara, said that technology exists to improve the quality of human life. However, lest humans deify technology.
“Technology is used as an enabler. Technology is used as a tool. So do not deify technology.” said Rudiantara, being a keynote speaker in the “IndonesiaX 11th Quartely Conference: Communication in Digital Era” which was held at Graha Sanusi Hardjadinata Unpad, Dipati Ukur 35 Bandung, Monday (4/3).
As technology develops, it is feared that there will be a cut in the number of workers. According to Rudiantara, the function of repetitive work is almost certainly replaced by robots equipped with artificial intelligence.
Rudiantara also gave an example of the public relations (PR) profession. Rudiantara stressed that the PR profession needs people who can create perception and understanding. The perception that was created must be in line with the facts, not just imaging.
“It’s easy to dismantle (image), especially in the digital age now. Because in the digital era now, our track record will be recorded, “said Rudiantara.
Indonesian language (Bahasa) activist and founder of Wikimedia Indonesia Ivan Lanin said that almost nothing cannot be done by machines in the digital era. Many jobs can be replaced by machines.
Even so, there are two things that can make humans superior in the midst of machine invasion, namely creativity and emotional intelligence.
“These two things can protect us from engine invasion,” Ivan Lanin said.
In addition to Ivan Lanin, people presented as speakers were Communication Practitioners and Best Seller Book Author of “The Power of Public Speaking”, Charles Bonar Sirait, lecturer in Communication Science Study Program at Faculty of Communication Sciences Unpad, Kunto Adi Wibowo, PhD, and Chief of Storyteller Kumparan Yusuf Arifin.
Launch of Unpad Digital Course in IndonesiaX
On this occasion, the Unpad203 Course was launched at www.indonesiax.co.id. The course is about Persuasive Communication and Negotiations from Unpad and CBS101 regarding Business Presentations from Charles Bonar Sirait. Previously, Unpad also had courses on child health and financial management on the IndonesiaX platform.
The event was opened by Unpad Rector Prof. Tri Hanggono Achmad. In his remarks, the Rector said that digital-based education can expand access to higher education.
“So far, not many people have access to higher education. With the process of distance learning using digital technology, access to higher education material is even wider,” stated the Rector.
The Chancellor hopes that IndonesiaX will not only be enjoyed by the community. Universities can also be encouraged to be actively involved.
“We need to build a stronger ecosystem to be able to encourage communication in the digital era,” said the Rector.
In addition, digital education will also increase the accountability and capacity of the study program. Educational material is required to provide benefits. If it happens to be beneficial, many people will be interested to access it.
“So, by this pattern, is a form accountability. If it is not useful, then we should rethink it when there are not many people accessing the program.” said the Rector. *
Report by Artanti Hendriyana / am